Fresh Restaurants

Freda Lin Design partnered with Fresh Restaurants to plan and execute yearly marketing plans, brand development initiatives and a web overhaul to enhance both B2C and B2B leads.

Objectives

Define long-term core values, brand messaging and vision
Enhance organic leads and conversions with new CMS website and in-bound marketing strategy
Strategize effective marketing automation programs to drive acquisition, engagement and retention
Improve global franchise support with resource database, e-learning modules and e-store

Results

Fresh Restaurants experienced 90% more online engagement in the first year with a new web and social media marketing strategy

Doubled sales leads and acquired 15 more locations globally within 3 years

An archive of evergreen marketing and corporate materials, graphical assets and brand story to effectively advance Fresh Restaurants into its next chapter

Strategies

Research & Analysis
Brand Development
Marketing Materials
Content Marketing
Media Buy-In
Web Strategy & Development
Social Media Strategy
Search Engine Optimization (SEO)
Billboards
Print Advertising

See Website >>

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Fresh Restaurants

Brand Development, Marketing Strategy &
Web Overhaul of Fresh Healthy Cafe

FRESH Restaurants is a fast-rising Canadian QSR startup in the booming healthy, fast food industry. Passionate about connecting people with their food, it’s the Fresh promise to put the best nutrition, knowledge and inspiration on the table. From sourcing local, sustainable produce to serving in biodegradable ware – the choices we make today extend beyond our four walls. That’s why Fresh always choose the natural way.