Fresh Restaurants
Freda Lin Design partnered with Fresh Restaurants to plan and execute yearly marketing plans, brand development initiatives and a web overhaul to enhance both B2C and B2B leads.
Objectives
Define long-term core values, brand messaging and vision
Enhance organic leads and conversions with new CMS website and in-bound marketing strategy
Strategize effective marketing automation programs to drive acquisition, engagement and retention
Improve global franchise support with resource database, e-learning modules and e-store
Enhance organic leads and conversions with new CMS website and in-bound marketing strategy
Strategize effective marketing automation programs to drive acquisition, engagement and retention
Improve global franchise support with resource database, e-learning modules and e-store
Results
Fresh Restaurants experienced 900% more online engagement in the first year with a new web and social media marketing strategy
Doubled sales leads and acquired 15 more locations globally within 3 years
An archive of evergreen marketing and corporate materials, graphical assets and brand story to effectively advance Fresh Restaurants into its next chapter
Strategies
Research & Analysis
Brand Development
Marketing Materials
Content Marketing
Media Buy-In
Web Strategy & Development
Social Media Strategy
Search Engine Optimization (SEO)
Billboards
Print Advertising