Fresh Restaurants
Freda Lin Design partnered with Fresh Restaurants to plan and execute yearly marketing plans, brand development initiatives and a web overhaul to enhance both B2C and B2B leads.
Objectives
Enhance organic leads and conversions with new CMS website and in-bound marketing strategy
Strategize effective marketing automation programs to drive acquisition, engagement and retention
Improve global franchise support with resource database, e-learning modules and e-store
Results
Fresh Restaurants experienced 90% more online engagement in the first year with a new web and social media marketing strategy
Doubled sales leads and acquired 15 more locations globally within 3 years
An archive of evergreen marketing and corporate materials, graphical assets and brand story to effectively advance Fresh Restaurants into its next chapter
Strategies
Research & Analysis
Brand Development
Marketing Materials
Content Marketing
Media Buy-In
Web Strategy & Development
Social Media Strategy
Search Engine Optimization (SEO)
Billboards
Print Advertising
Let’s talk about your upcoming project, new business goal or fresh idea.
Fresh Restaurants
Fresh Restaurants
Brand Development, Marketing Strategy &
Web Overhaul of Fresh Healthy Cafe
FRESH Restaurants is a fast-rising Canadian QSR startup in the booming healthy, fast food industry. Passionate about connecting people with their food, it’s the Fresh promise to put the best nutrition, knowledge and inspiration on the table. From sourcing local, sustainable produce to serving in biodegradable ware – the choices we make today extend beyond our four walls. That’s why Fresh always choose the natural way.
Content Optimization
In-Bound Marketing
E-Learning Module & User Profiles
900% x Online Engagement
Doubled Sales Leads
15 NEW Locations



Promotional Materials



