Monkey Beach the Movie

Freda Lin Design developed brand & web strategy to support the launch of the supernatural mystery, Monkey Beach, as film festivals pivoted to home screenings during the corona pandemic.

Written by Eden Robinson and directed by Loretta S. Todd, Monkey Beach made an unforgettable debut as the opener at the 2020 VIFF and was voted best movie by AIFF. Now available on Crave.

Objectives

Create icon and awareness around the film
Drive ticket sales for in-theater & streaming showings 
Engage with the existing novel fanbase
Social Media growth and engagement
Marketing strategy towards educational licensing

Results

Freda Lin Design utilized the marketing strategy to plan and execute a press and media driven website that’s user-intuitive across screens; various traditional marketing tools, such as movie posters and ads were also a part of the strategy to successfully target ticket sales and highlight cast and creators. 

Creating a major launch as the VIFF 2020 opener, catching the attention of publications such as Vancouver Sun, Globe and Mail, CBC Stephen Quinn, ET Canada and Hollywood North Magazine just to name a few. 

A web platform funneling new fanbase and educational leads for email signups grew our user database   

Strategies

Research & Analysis
Brand Strategy
Brand Development
Project Management
Content Marketing
Lead Generation
Web Design & Development
Posters
Billboards

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