Monkey Beach the Movie
Freda Lin Design developed branding and web strategy to assist the launch and promotion of the supernatural mystery Monkey Beach as festivals pivoted to virtual during the corona pandemic.
Written by Eden Robinson and directed by Loretta S. Todd, Monkey Beach made an unforgettable debut as the opener at the 2020 VIFF and was voted best movie by AIFF. Now available on Crave.
Create icon and awareness around the film
Drive ticket sales for in-theater & streaming showings
Engage with the existing novel fanbase
Social Media growth and engagement
Marketing strategy towards educational licensing
Freda Lin Design utilized the marketing strategy to plan and execute a press and media driven website that’s user-intuitive across screens; various marketing tools and movie posters were also a part of the strategy to successfully target ticket sales and highlight cast and creators.
Creating a major launch as the VIFF 2020 opener, catching the attention of publications such as Vancouver Sun, Globe and Mail, CBC Stephen Quinn, ET Canada and Hollywood North Magazine just to name a few.
A web platform funneling new fanbase and educational leads for email signups grew our user database