Red Snow

Freda in Design built an online web experience for the adventure film Red Snow with the mission to reach communities and fans globally.

Directed by Marie Clements, the award-winning film was featured in VIFF 2019, in-theaters across Canada, CBC and now available online for streaming.

Objectives

Create icon and awareness around the film
Emphasize major themes of the movie: Language and Snow
Engage with various communities through digital media

Drive ticket sales for in-theater & streaming showings 
Social Media growth 

Results

Freda Lin Design developed a multi-lingual, multi-media driven digital media package unifying all marketing efforts on all fronts. The Red Snow website is robust yet user-friendly loaded with sound scores, interviews, and other rich media.  Acting as a digital launch pad, the website supports heavy content marketing and an active social media strategy, inviting users to the website for the latest about the film, further driving traffic to boost SEO.

Featuring a custom interactive gaming component, the website invites fans across the globe to collaborate on the Book of Snow, a visually compelling catalog of the word “Snow” in various languages. 

Strategies

Digital Media
Content Marketing
Marketing Strategy
Web Design & Development

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