Red Snow
Freda in Design built an online web experience for the adventure film Red Snow with the mission to reach communities and fans globally.
Directed by Marie Clements, the award-winning film was featured in VIFF 2019, in-theaters across Canada, CBC and now available online for streaming.
Objectives
Create icon and awareness around the film
Emphasize major themes of the movie: Language and Snow
Engage with various communities through digital media
Drive ticket sales for in-theater & streaming showings
Social Media growth
Results
Freda Lin Design developed a multi-lingual, multi-media driven digital media package unifying all marketing efforts on all fronts. The Red Snow website is robust yet user-friendly loaded with sound scores, interviews, and other rich media. Acting as a digital launch pad, the website supports heavy content marketing and an active social media strategy, inviting users to the website for the latest about the film, further driving traffic to boost SEO.
Featuring a custom interactive gaming component, the website invites fans across the globe to collaborate on the Book of Snow, a visually compelling catalog of the word “Snow” in various languages.
Strategies
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Red Snow
Red Snow the Film
Web Development of Red Snow the Film
Red Snow began as a dramatic feature film conceived by Canadian Metis artist Marie Clements. After winning the Women In the Director’s Chair Feature Film Award, a prize of in-kind services to help make the film, Marie began to build steady momentum around the project. As excitement for Marie’s vision grew, Red Snow evolved into a transmedia project that releases the deeper spirit of the film’s message around the importance of respect for the land, language, and how we learn to love and to survive. This one of a kind three-part project now includes a feature film, an interactive digital media component (Book of Snow) and a community outreach component that aims to bring communities together through shared virtual and real time experiences.
